TYLT's Brand Strategy and BAND Car Charger Product Win Bronze
LOS ANGELES - July 1, 2013
TYLT, a leader in redefining smartphone accessories, today announced that it won a Bronze IDEA for Brand Strategy and a Bronze IDEA for the BAND Car Charger in the International Design Excellence Awards (IDEA®). The IDEA program is considered one of the most preeminent design competitions in the nation, with its scope and influence reaching far beyond U.S. boundaries.
TYLT's branding team worked hard to achieve a fresh, urban look that would resonate with customers. By exploring various style sheets, color treatments and brand marks, TYLT developed a bold new look and feel that truly stands out in the mobile accessories category. TYLT's attractive branding is easily recognizable thanks to its unique logo, vibrant products and modern packaging.
The TYLT BAND Car Charger features a two-foot long, tangle-free ribbon cable that promises a tidier way to charge gadgets in your car. Featuring a charging connector and built-in USB port, the 2.1 Amp BAND Car Charger rapidly charges up to two devices simultaneously. Available in black, red, blue and neon green, the BAND's sleek, ribbon-style design is a revolutionary departure from traditional curly car chargers.
"We are thrilled to have won two IDEA awards," said Kannyn MacRae, Director of Product Development at TYLT. "Our design team worked tirelessly to create a novel brand that would stand out on shelves and appeal to gadget-lovers everywhere. Having witnessed the success of popular products like our BAND Car Charger, it's clear this hard work has payed off."
Established in 1980 by the Industrial Designers Society of America (IDSA), the International Design Excellence Awards program (IDEA®) fosters business and public understanding about the impact of design excellence on the quality of life and the economy.
TYLT lives at the forefront of innovation in mobile accessories, empowering users to redefine, or tilt, the norm. Since introducing their highly stylized wireless accessory line in 2012, TYLT has signed distribution partnerships worldwide and continues to create sophisticated technology using innovative design. Based in Los Angeles, current product offerings include charging devices, audio accessories and protective cases. For more information, visit www.tylt.com.